2019

MASSIMO DE CARLO
GALLERY
MILAN

Project:
Massimo De Carlo Gallery, Viale Lombardia, Milan

Client:
MDC Massimo De Carlo

Architect:
Studio Binocle

Location:
Milan, Italy

Categories:
Exhibition Gallery

Surface:
940 sqm

Photographer:
Leo Torri

The lighting project for the new Massimo de Carlo Gallery had been particular since the beginning, given the fact that it was located in a space with unique characteristics.

In the outskirts of a post-War Milan, today called Città Studi, Piero Portaluppi designed a small residential block of apartments in mid 1930’s. The building was commissioned by a middle-class family, active in Pharmaceutic Industry, and originally the first floors were used as main residence – as insinuated by the more noble marble external cladding, while the higher floors were rented residences.

Massimo De Carlo, worldwide famous art dealer, being at a turning point of his activity, selects this context for his new Gallery, in a clear contradiction with the White Cube exhibition spaces trend.

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CUSTOM MADE LIGHT FIXTURE
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