2024
DIOR
GENEVA
For a lighting designer, designing light is an act similar to the interpretation of reality – we are required to have a broad and critical view of the architectural gesture, of the idea and of reading the codes of spatial composition. It means training our tools and abilities to read the architect’s or client’s intentions, their wishes, and demonstrate our understanding through the lighting design which, when properly executed, remains nearly invisible to most.
The relationship with Dior is what you would call longstanding, where boundaries are blurred – you learn and teach, you design, you shift paradigms, and ultimately, you innovate, thanks to a continuous dialogue.
Avenue Montaigne marked a point of no return, like a watershed moment – from that point on, the approach to lighting design in retail spaces took a turn, with the boutique at number 30 becoming its symbol, like a living compendium. Thus, innovating while staying true to the origins, enhancing the essence of the brand, its values and its image, becomes not just possible, but the only way forward.
The Geneva boutique was a particularly successful interpretation of that innovative and versatile concept. A layered interpretation of the lighting contribution, with grazing light and patterns of highly shielded downlight accents, expertly positioned to mark, through attentive and conscious focusing work, the rhythm between spaces and levels, while engaging in dialogue with the facade’s external volumes, whose organic lines play with a succession of solids and voids, revealing at night what they seem to conceal during the day.
This ongoing exploration of light and space continues to set new standards in retail lighting design, while nurturing the timeless essence of the brand.
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