2021
HERMES RIVE GAUCHE
PARIS
After many years Hermès has crossed the Seine with a new store on the Rive Gauche, at 17 Rue de Sèvres. The boutique is located in the former Lutetia swimming pool, an Art Deco building realized in 1935 and declared a national monument in 2005.
The transformation, penned by the architectural firm RDAI, rewrites the historical legendary past in modern terms reminiscent of water. The re-interpretation relays on a design vocabulary which contemplates “the complementarity of opposites from the perspective of shapes, colors and materials”.
The existing structure is preserved and the interior concept, mimicking water in a pool through a contemporaneous artistic interpretation, maintains a dialogue with the origins, conferring great fluidity to the ambience. Curves, waves, roundness pay homage to the old days: iridescent reflections of an undulating wall surface and custom-woven carpets imitating concentric circles recapture the spirit of the historic setting in concert with the shimmering effect of a terrazzo flooring, evoking the multiple shades of the mosaic once lining the pool. Light plays a pivotal role enlivening the wall plaster pattern with lit sources hidden above and strategically accentuating the dynamic effect of the floor movement, making to vibrate the compositional graduate tones of shiny and matt tesserae. In the vast central atrium, a full-height volume topped by skylights, three gigantic woven wooden structures appear to organically sprout randomly from the ground, imbuing a sense of nomadic feel in the ambiance. The hut-like pavilions, recalling bird nests’ ingenious weaving, soften the rigor of the architecture adding a natural dimension to the space, celebrating and exhibiting an attunement with the mansion’s life-long commitment to craftsmanship and hand-made tailoring. In this space, bathed in natural light, a coordination with artificial lighting has been of key importance. The huts, provided with a large, suspended wood double ring lamp, at night, lit from the interior, scenografically glow as enormous lanterns, while a lighting device embedded in the floor illuminates their vaults. In this complementary harmony of heritage and modernity Hermès confirms its exquisite fashion perspective on style, inextricably linked to an ethic responsibility.
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